Users will soon have a updated setting that allows them to cut down on the quantity of AI-made media appearing in their timelines. This initiative comes as the company announced that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread release. This development coincides with a rise in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing channels on a competing service primarily display AI-generated videos. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, from digital art to informative clips, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 m media items are uploaded to the service every day, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they watch by using the topic control feature in the app and selecting “AI-generated content”. Further subjects that are already be controlled under the tool cover news, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies oblige content makers to label convincing AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the service will now attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This action is aimed to deter users from trying to evade the tagging system.
Educational Initiatives
The platform is also introducing a $2m AI literacy fund for experts and institutions to create informative material about ethical AI use. This initiative will support educational bodies dedicated to educating computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following debate over plans to make redundant a large number of content moderators in the UK. TikTok is expected to reduce hundreds of positions in its user protection team in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content prior to it has to be seen by staff. The platform reported a notable drop in explicit and harmful content seen by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
