The Gaming Giant Hires Apex Legends Producer to Revitalize Challenged Action Game Ambitious Title

The renowned publisher has secured a seasoned producer from Respawn Entertainment to lead the development team at their internal studio, which is currently crafting the forthcoming third-person action-packed title known as this innovative game.

Leadership Change Comes After Poor Response

The new appointee assumes the leadership position at the development studio following the departure of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's disappointing unveiling last fall.

On Wednesday, the company's top executive David Ismailer informed team members about this organizational change through an internal memo, which stressed that playtesting had revealed the requirement for a more defined direction.

Ismailer stated that the team is now reimagining Project Ethos with a refreshed focus, aiming to better meet community desires.

Trend of Key Hires

This announcement echoes a comparable move taken by the publisher in August, when they recruited Rod Fergusson from the Diablo team to contribute to the beloved franchise development group.

Below is the complete content from Ismailer's memo:

Dear Team—

I understand you all just finished your town hall - I hope you’re as thrilled as I am with the positive developments. Previously I sent you all a message, I expressed the following: “I believe in this crew. You all are some of the most driven and creative developers we have had the pleasure to partner with - and we’re excited for that collaboration to continue.”

Given your hard work and versatility, especially over the past twelve months, you consistently demonstrate that.

The gamer responses from last fall’s Project ETHOS playtest was enlightening. It affirmed the appeal of a action-packed game but indicated we still had refinements needed. It uncovered the necessity for a more distinct vision.

The progress is encouraging to see how far you’ve progressed. You embraced the criticism to mind and reimagined the title with a refreshed goal - one that’s poised to deliver on its ambition to our fans.

Our confidence in this project increases every day. To boost the outstanding development you’ve made, It is a pleasure to introduce Ben Brinkman as the latest Studio Head of the team. After some time of conversations, he starts with us on next week.

His management and experience in the PVP shooter space is extensive, having spent the recent years producing and managing some of the most recognizable franchises in gaming, for example Call of Duty: Black Ops, and more recently, Apex Legends.

Let’s together in welcoming him soon. We are all looking forward to persist observing the development of Project ETHOS in the time to follow.

David

Background of the New Leader

The appointee currently holds the role of senior developer and head of production at the renowned studio for their flagship title. Brinkman previously was employed at Treyarch and Activision in diverse production roles on the Call of Duty series, and, prior to that, had assignments at other industry leaders.

Game Information and Concept

The upcoming game was revealed in last year alongside a community playtest. Then, the developers portrayed the title as a "free-to-play, third-person perspective action-packed experience and an thrilling evolution on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to match your preferred approach," the game's pitch states. "Challenge the rivals with unique powers, challenges, and obstacles that evolve every match. Do you leave securely with your hard-earned loot? Alternatively go big, risk it all, and trust your squad can achieve the highest spot? The option is in your hands."

The game has not yet received an confirmed release date or platforms, but fans can look forward to further news as development progresses.

Margaret Schmidt
Margaret Schmidt

AI researcher and tech writer passionate about demystifying complex innovations for a broader audience.